The Circus Maximus Toy Show is this Saturday, May 16, 2009. Held twice annually at the Kalamazoo Co. Fairgrounds, it's the biggest show in Michigan. And it's one of the finest toy shows in the Midwest. Period.
Like me, you may know it best simply as the "Kalamazoo Toy Show," but no matter what you call it, this show has something for everyone. Vintage pressed steel, cast-iron toys, gas-powered cars, tin wind-ups, and pedal cars all share the grounds with battery-ops, action figures, die-cast cars (Tootsietoy, Corgi, Dinky, Husky, Matchbox, Hot Wheels and more), farm toys, cap pistols, space toys, and even PEZ dispensers.
Bruce and Dee Beimers have been hosting the show since 1983 and should probably write a book on how to organize and promote a show through all of the ups and downs, changes and trends that accompany a long-running show. One of the "secrets" to their organizational success is that they've kept the show dates consistent--always the third Friday/Saturday in May and always the Friday/Saturday after Thanksgiving in November. Their consistent approach to advertising in a wide variety of hobby publications is certainly one "secret" to their promotional success. And their genuine love for the toy collecting hobby isn't a secret at all -- it's the magic that makes the show a treat for everyone.
Click HERE for additional information about the show. The doors open Saturday morning at 9 a.m. (EST).
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