Free Comic Book Day Isn't Free

Several people have asked about Free Comic Book Day (FCBD) lately, and I thought I'd explain a few details.

First, the comics that are free on FCBD are ones prepared and released especially for the event. Most will have the FCBD logo on them, and most stores will have one area dedicated to the free titles. The regular release titles (those that line the store shelves every day) are for sale. Store owners definitely encourage you to browse their shelves, but if you're not a regular comics reader please do remember to take care when handling the books -- condition is important.

Second, those "free" comics aren't really free. The stores do pay for the titles that they hand out on FCBD, and I think this is an overlooked aspect of this festive day. They also pay for the FCBD signs, shirts, and advertising that brought you to their store. Some stores host comics creators for the event and can incur costs bringing these professionals in for signings. Other stores host costume contests, provide door prizes, or offer other costly efforts to make the event enjoyable.

Third, not every store will offer every free comic produced for this event. Store owners select the comics that they think will appeal to the audience most likely to walk through their door and order what their budget will permit. If you couldn't find a particular free comic at your local store, you'll probably have to try another location.

Fourth, spend some money in the store that day. If you're a store regular with a pull list, pick up your comics that day. Better yet, toss in a few titles you've been thinking about trying anyway. If you just came in for the event, give a few titles a try. With the amazing volume and variety of trade paperback collections available, you can pick up on the current storyline of your favorite character by reading a couple of trades. Someone in the store can help you find what you're looking for, just ask.

Fifth, bring the kids. Yes, there are comics appropriate for kids! No, you won't find them at the grocery store like you did when you were a kid. In addition to the good kid-friendly titles produced just for FCBD, there are a number of monthly titles available for young readers and tweens, too. Strike up a conversation at your comic shop on FCBD and they'll help you find them.

If stores don't have good traffic through the door and don't post good sales on FCBD, they won't have much incentive to continue to participate in future events -- and that would be a shame. This event brings a lot of positive attention to the world of comics, and comics readers need to support it in any way that they can.